Sony K50XR38M2 50" BRAVIA 3 Mk2 4K 120Hz XR TV with Dolby Vision/Atmos

Sony BRAVIA 3 II 4K HDR Google TV

Brilliant Colour. Immersive Sound. Entertainment Brought to Life.

Bring the excitement of cinema, sport, and gaming into your home with the Sony BRAVIA 3 II. Powered by Sony's advanced XR Processor and featuring XR Triluminos Pro technology, this stunning 4K Google TV delivers lifelike colour, natural brightness, and smooth motion for an immersive viewing experience.
Available in a range of sizes from 43" to 100", the BRAVIA 3 II transforms everyday entertainment into something extraordinary.
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See Every Detail in Stunning 4K

Experience beautifully realistic images with Sony's XR Processor, inherited from their premium TV range. Using AI-powered scene recognition, it analyses and optimises every frame in real time, enhancing colour, contrast, and clarity for a more natural picture.
XR Triluminos Pro reproduces over a billion colours, revealing subtle variations in shade and tone that make every image feel more true to life.

Picture Features

• 4K Ultra HD resolution
• XR Processor with AI-powered scene recognition
• XR Triluminos Pro colour technology
• Over one billion colours reproduced
• XR Clear Image intelligent upscaling
• Motionflow XR for smooth, natural movement
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Smooth, Clear Motion for Sport and Gaming

Whether you're watching high-speed sport, action-packed films, or the latest games, the BRAVIA 3 II keeps every moment looking sharp and fluid.
Its high-performance panel and Motionflow XR technology work together to reduce blur and improve motion clarity, helping fast-moving scenes stay crisp and detailed.
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Dolby Atmos® and DTS:X® Cinematic Sound

Enjoy immersive audio that makes every scene more engaging. Dolby Atmos and DTS:X create a wider, more expansive soundstage, helping you feel closer to the action.
Sony's X-Balanced Speakers are designed to deliver clearer dialogue, reduced distortion, and deeper bass, while Clear Phase technology fine-tunes audio in real time for balanced, natural sound.

Sound Features

• Dolby Atmos® support
• DTS:X® immersive audio
• X-Balanced Speakers
• Clear Phase audio optimisation
• Enhanced dialogue clarity and bass response
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Google TV Makes Entertainment Easy

Discover movies, TV shows, apps, and games all in one place with Google TV. Personalised recommendations help you find content you'll love, while hands-free voice search makes navigation effortless.

Smart TV Features

• Google TV platform
• Personalised content recommendations
• Hands-free voice search
• Access to thousands of apps and games
• Content from your favourite streaming services in one place
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Exclusive Movies Included

With Sony Pictures Core, you can start enjoying great entertainment straight away. Redeem five movies and enjoy 12 months of unlimited streaming, included with the BRAVIA 3 II.
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Designed to Look Beautiful in Any Home

The BRAVIA 3 II combines premium performance with elegant design. Its Flush Surface styling and near-invisible bezel create a refined, contemporary appearance that keeps your attention firmly on the picture.
The Slim Blade Stand complements modern interiors and offers flexible positioning to suit different furniture layouts.

Design Highlights

• Flush Surface design
• Near-invisible bezel
• Slim Blade Stand with flexible positioning
• Comfortable remote with larger buttons
• Find Remote function
• Remote made using approximately 80% recycled plastic
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Why Choose the Sony BRAVIA 3 II?

✔ 4K Ultra HD picture quality
✔ XR Processor with AI-powered optimisation
✔ XR Triluminos Pro with over one billion colours
✔ Dolby Atmos® and DTS:X® immersive sound
✔ X-Balanced Speakers for enhanced clarity
✔ Motionflow XR smooth action technology
✔ Google TV with personalised recommendations
✔ Hands-free voice control
✔ Sony Pictures Core entertainment included
✔ Elegant Flush Surface design

Experience BRAVIA

From blockbuster movies and live sport to gaming and streaming, the Sony BRAVIA 3 II delivers vibrant picture quality, immersive sound, and effortless smart TV functionality. It's everything you need to bring big-screen entertainment home.