Sony K50XR75M2 50" BRAVIA 7 Mk2 XR RGB UltraHD Smart TV

Sony BRAVIA 7 II True RGB 4K Smart TV

See More of the Story in Bright, True RGB Colour

Experience entertainment the way it was meant to be seen with the new Sony BRAVIA 7 II. Powered by Sony's groundbreaking True RGB display technology and AI-driven XR Processor, this premium 4K Smart TV delivers extraordinary colour, incredible brightness, and breathtaking realism that draws you deeper into every film, series, sport, and game.
Designed to bring the magic of the cinema into your home, the BRAVIA 7 II combines stunning picture quality with immersive sound, giving you a truly cinematic experience from the comfort of your sofa.

Brilliant Colour. Exceptional Detail.

Sony's advanced True RGB technology precisely controls individual red, green, and blue LEDs to produce richer colours, greater contrast, and remarkable depth. From dazzling highlights to subtle shadow detail, every scene feels more lifelike and immersive.
The powerful XR Processor uses AI to analyse and optimise every frame in real time, enhancing colour, clarity, contrast, and motion for a picture that looks incredibly natural and detailed.

Cinema Comes Home

Enjoy your favourite films exactly as creators intended with support for Dolby Vision®, Dolby Atmos®, IMAX Enhanced, and DTS:X®. Studio Calibrated modes for popular streaming services help preserve authentic picture quality, while Sony Pictures Core provides access to a world of blockbuster entertainment.

Sound That Follows the Action

Acoustic Multi Audio+ technology creates a more immersive listening experience by precisely matching sound to the action on screen. Dialogue becomes clearer, effects feel more realistic, and every moment is more engaging. Support for Dolby Atmos and DTS:X adds expansive, room-filling surround sound that puts you at the centre of the action.

Smart Entertainment Made Simple

Powered by Google TV™, the BRAVIA 7 II brings together movies, TV shows, apps, and games in one intuitive interface. Personalised recommendations help you discover new favourites, while built-in Google Cast™ and Apple AirPlay® 2 make sharing content from your devices effortless.

Built for Gaming

Take your gaming experience to the next level with HDMI 2.1 features including 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). PlayStation® 5 owners can unlock additional exclusive features such as Auto HDR Tone Mapping and Auto Genre Picture Mode for smoother, more responsive gameplay.

Premium Design for Modern Living

The elegant One Slate design blends screen and bezel into a single seamless surface, while the distinctive Mirage Stand creates a floating appearance that looks stunning from any angle. Integrated cable management keeps your setup neat and clutter-free, complementing any living space.

Why Choose the Sony BRAVIA 7 II?

• True RGB display technology for exceptional colour, brightness, and depth
• AI-powered XR Processor for enhanced realism and detail
• Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X support
• Acoustic Multi Audio+ for immersive, cinema-style sound
• Google TV with personalised recommendations and voice control
• HDMI 2.1 gaming features including 4K/120Hz, VRR, and ALLM
• Compatible with PlayStation® 5 exclusive gaming enhancements
• Premium minimalist design with hidden cable management
• Available in screen sizes from 50" to 98"
Whether you're enjoying blockbuster movies, live sport, next-generation gaming, or everyday TV viewing, the Sony BRAVIA 7 II delivers stunning picture quality, powerful sound, and smart features that transform every viewing experience.